“I never enjoyed going to the dentist until my first appointment with Dr. Hoek. Her office is so inviting, the dental assistants are very friendly, and Dr. Hoek is the most caring dentist I have ever met. I would highly recommend Dr. Hoek to anybody out there who is looking for a dentist. Thanks again Dr. Hoek!”
This is a testimonial of one of the many happy clients of Hoek Family Dentistry of Virginia Beach! Needless to say, we were so excited to film a marketing video for them that would not only communicate that message, but also allow the viewer to experience what it’s like to be at their office.
We love this approach to creating videos for our clients. It’s not enough to get a client in front of the camera and just talk about their service or product. It’s about finding a way to communicate warmth and project competence, at the same time.
Studies have shown that perceptions of warmth and competence are the two most important factors which shape our view of people and businesses. The eye contact, smiles, gestures, etc all cause the viewers to feel more connected to the message and brand of the business, bringing about feelings of happiness, trustworthiness, empathy and kindness.
The choice of music also reinforces this, providing a rhythm and structure that uplifts.
If you are in the Virginia Beach area and need a check up, we highly recommend Hoek Family Dentistry for all your dental needs. They are absolutely amazing, and truly are friendly and caring people!
At Fresh Level Productions, we love producing videos like these! It’s what we specialize in! If you are a business owner, and looking for a new way to showcase your business online, feel free to contact us and set up a free consultation.