Anybody can make a video these days. One need look no further than Facebook, YouTube, or the evening news to see the evidence. Cat videos, crime videos, and hover-board videos are everywhere. People use the camera on their computer to make videos providing tips on everything from exercise to how to solve a Rubik’s Cube.
So, it’s understandable that, particularly when budgets are tight, you may wonder if you can just set up a video camera on a tripod and make your company’s video yourself. Here are 6 reasons that DIY is probably not the best choice when it comes to video for your brand.
- Time is money. When you’re trying to stretch your marketing budget, hiring professionals — such as writers, photographers, and videographers — may be a tempting item on which to cut corners. Before you do that, ask yourself: Which of my team members will be assigned to this project? What other tasks may be neglected while they take this on? How much time will be spent on the learning curve by team members who have no particular expertise in videography? What may at first seem like a cost-saving mechanism could very well end up costing more in the long run if team members are tied up on a video project while other projects are put on hold.
- Quality counts. Hiring people who have the expertise and experience to turn out a quality product will give you the professional results your brand needs. While it may be true that anyone can make a video, not everyone can make a quality video.
- Fresh eyes. Remember in college when your freshman comp professor suggested having another person read your paper before you turned it in? One reason for that advice is that it’s hard to spot your own typos or deficiencies in your own argument. The same holds true for video. If you produce a video in-house, with only you and your team planning production, writing the script, shooting and editing the finished product, there’s a good chance you may miss a weakness, an error, or an area for improvement. A professional video company brings a fresh perspective to your project, and they have the experience to know what works and what doesn’t.
- The right equipment for the job. A professional videographer is going to show up for a shoot with everything she needs to get the job done. She will ensure her equipment is in good working order, and will have backup supplies on-hand.
- Experience is more important than knowledge. An experienced videographer not only knows what she’s doing behind the camera and in the editing room, she has the skill that can only come from time spent in the trenches. She has the eye for the perfect shot and can pick up on that “can’t miss” soundbite that others might overlook. She has an understanding of how to plan the shoot so that post-production is smooth and efficient. That experience provides an understanding of how to get the right shots at the right time.
- Shift on the fly. A dozen different issues can come up during a video shoot. A professional has “been there, done that.” If lighting conditions change, the person you’ve scheduled to interview is a no-show, or there’s unexpected ambient noise, she knows how to deal with that.
When you’re ready to discuss your video project, give us a call!