“If you build it, they will come.”

That sentiment may have worked for Kevin Costner’s character in Field of Dreams, but perhaps you have tried applying the same principle to converting your video viewers to customers only to come up empty handed. When customers come but don’t take the next step, what do you do–and should you even care?

According to a recent report from Cisco, video will be responsible for 82 percent of all web traffic by the end of the decade.

You stand to lose a lot of customers if your business fails to capitalize on this trend toward video. But even if your business has recognized this trend and attempted to take advantage of video’s increasing importance, you may be missing a crucial step.

Here’s the thing: Generating views for your videos isn’t enough; viewers need to become customers.

In this webinar, you’ll learn:

  • The importance of video for bringing in customers
  • What most businesses are missing
  • The top three ways you can turn your video viewers into paying customers
  • Examples of successful videos and campaigns