It’s been said that a picture is worth a thousand words. Video is worth a thousand pictures.
The best advertising is word-of-mouth advertising. That’s what a video testimonial is all about.
Word of mouth is the brass ring for businesses. What better way to offer your products or services than a referral from a satisfied customer? It happens all the time in life. Real people tell their family, friends, and coworkers about their purchases. They offer recommendations and share their positive experiences.
Capture that with a video testimonial and you bring a whole new level to your marketing by reaching potential customers on a more personal level than you can with traditional advertising.
With video testimonials, you can:
- Build trust
- Improve credibility
- Humanize your business
- Create understanding
Testimonials are a great way to building relationships and increase sales
So who are some of the individuals you should consider asking to give you a video testimonial?
- Happy Customers: The time to ask them is when they are the most satisfied with your product or service. Not only is this the time they are likely to say yes but it’s also the time when they will provide the best emotional connection.
- Outstanding Employees: A great company to work for is a great company to work with. Ask your employees to talk about how they solved customer problems and built relationships.
- Associated Business Partners: This is a win-win, providing you and your partners with valuable publicity while building credibility.
You can get a lot of mileage from video testimonials. Video can be reused across many different platforms within your marketing campaign — on your website, in webinars and newsletters, at tradeshows, and in social media. Video testimonials are powerful marketing tools and far more effective than text-based testimonials. They give your business an identity!
People love to hear and see real people telling real stories. Ask yourself: What’s the value of a thousand pictures to your business?