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Category Archives: Video Production

Explain Yourself!

Are you concerned people don’t really “get” what you do at your company or organization? In today’s increasingly complicated world, an explainer video can provide extreme clarity, simplifying your marketing and boosting your sales dramatically.

Typically no more than 2 minutes in length (some marketing experts recommend 30 to 90 seconds), using an explainer video to present information about your business, products, and services can quickly and effectively explain what you offer, save your prospects time and improve conversion rates. In essence, you’re providing valuable information by providing a short but thorough overview of your business or product.

Here’s a great explainer video from Tonx, a coffee delivery service.

Because explainer videos are usually short, they help viewers retain information better than text or advertisements. A study by The Wharton School at the University of Pennsylvania showed that the average person retains 10 percent of what they hear but 50 percent of what they see. In fact, of all the text that is out there on the web, only about a quarter of it gets read!

So, customers who watch explainer videos are more likely to retain the information and tell others about what they’ve learned, thus creating valuable word of mouth marketing. According to a recent Video Rascal survey, 85 percent of people reported that they are more likely to buy a product after viewing an explainer video.

These short video clips can be delivered on a variety of platforms:

  • Websites
  • Blogs
  • YouTube
  • Facebook
  • Twitter
  • Email
  • Company Newsletters


In the last several years, the importance of the explainer video has become more clear and the great part is that they tend to be “evergreen” — that is, they have a long shelf life. So, unless your business is tied to rapidly moving events or you’re launching new products every month, it’s something you can recycle on social media and send out to prospects in e-newsletters.

Before you set out to make your explainer video, have a clear goal in mind. Don’t waste your viewers’ time and make it about them!

If you need help visually explaining your product or service to your audience, the time is NOW! Contact us today at


How Does this Video Make You Feel?

There are videos that inform and there are also videos that inspire. The videos that do BOTH are 10x likely to be shared and have a lasting impact.

Why is emotion key to the success of a video? Our emotions play a massive part in how we, as people, function.

Do you remember any online video that you couldn’t stop talking about and shared with everyone on social media? Was it one that made you happy, or perhaps one that made you sad, or one that brought back some golden memories?

Those kind of videos all share one thing in common: they stir your emotions! For example, feelings such as pride, joy, fear, surprise, amusement, affection and trust not only play a vital role in the success of your video, but make it memorable.

Below is an example of a video we produced for a unique place in Virginia Beach called Vanguard Landing, an exciting new planned and intentional community for adults with special needs. The intent of this video project was to utilize the narrative of the parents and their adult children to provide insight into the need this community is filling for many families, but more importantly to make the viewer feel something about the initiative and get involved.

After watching this video, share your thoughts below and how it made you feel. What emotion was stirred in you?


You Should Create a Holiday Greeting Video (like this)

‘Tis the season to make content! Fa La La La La La La La 🙂

The holidays is not only a favorite time for many of us, but for businesses, it’s also a time to let loose and have fun by putting together a holiday greeting video. Sure, you can just send a card or even an animated card, but everyone else is already doing that!

For a moment, put aside the ROI “talk” and allow your creativity to show; you’ll be surprised by the result and your clients will LOVE and APPRECIATE it!

A holiday greeting video can accomplish a number of things, from letting your customers know when your office will be re-opened after the break, to showing them how your service/product is the perfect gift. Best of all, you can showcase the human side of you and your team, allowing for more trust and rapport to be built with your clients!

Here’s an example of a Holiday Greeting video we produced for an organization called For Nurses by Nurses.

When producing your holiday greeting, be sure to:

  1. Bring everyone in! Think of concepts that include multiple people, even the people who work behind the scenes!
  2. Get loose! Show your clients who you really are and encourage the members of your team, even the boss, to do the same!
  3. Do something different! If you’ve produced videos before in a certain style, change it up. You might find something that works really well for future videos.

Whether you’ve produced videos before or not, this is a great opportunity to experiment with something new while strengthening the relationships with your clients.

If you’re interested in producing a holiday video, call us at 215-525-4561.

Do you have a holiday video or seen an example of a great one? Share it below in the comments!


What Bubba Taught Me About Video

“Life is like a box of chocolates…” You know how the rest of this phrase goes, right? I’m talking about one of my favorite movies, Forrest Gump. As I was watching it the other day, a particular scene stood out to me as a lesson about video marketing.

Check out this memorable scene here:

I thought to myself, “Gosh, there sure are ton of ways you can cook shrimp.” As soon as that thought came, another thought came: “Yep, just like there are a ton of different types of videos a business can use in their marketing!”

So, what are these different types of video content? Below is a list of video types and supporting examples we’ve produced here at Fresh Level Productions. (Click the link to watch the video)


You may be wondering, which type of video is best to use? It really depends on your goal. Each video has a particular objective it accomplishes for you. For example, the testimonial video establishes proof of your product/service and credibility. The FAQ video establishes authority and trust with your prospect.

In conclusion, was the connection between shrimp and video marketing a stretch? Perhaps. However, if it’s memorable and it causes you to consider the benefits of video for your company, then my job is done. 🙂

Question: Have you used these types of video content have you utilized in your business? Tell me about it in the comments below and share a link!

If you’d like my team and I to put together a custom video marketing strategy specific to your business, shoot us an email at or give us a call! 215-525-4561.


Take Advantage of “How To” Moments

businessA few weeks ago, we shared our video about The Geek Squad Effect. Best Buy has leveraged the idea of providing useful information for free in a way that builds both brand awareness as well as their customer base.

Many businesses are taking the notion a step further by responding to “How To” moments or what Google calls “I Want To Do” moments.

“For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task.”

Major brands have come to understand the power of these “micro-moments,” when consumers need to know how to tie a tie, how to boil eggs, or how to draw a dog. Or how to fix their garbage disposal.

“Mobile has significantly changed how we connect with customers at The Home Depot,” says Trish Mueller, senior vice president and chief marketing officer. “We’re now laser focused on how we can use digital to deliver against our customers’ needs every moment of the day and every step of their home improvement experience.”

how to momentsThese “signals of intent” help brands understand what a consumer actually wants and needs. The traditional marketing approach using one-way media does not allow brands to respond to their customers’ questions and needs. Brands that can successfully that successfully respond to those needs via digital media can drive customer loyalty, as well as sales. According to a Google Consumer Survey, “nearly one in three millennials say they’ve purchased a product as a result of watching a how-to video.”

“67% of millennials agree that they can find a YouTube video on anything they want to learn.”

Home Depot posts videos on YouTube on topics ranging from outdoor projects to choosing a new toilet. Target produces videos on fitness and home decor. Food Lion has videos on party recipes and instructions for how to carve a ham.

The key to making this work for your business is to identify the “I Want To Do” moments of your customers and how your brand can respond to these needs. Think about the questions customers have about your products and services. Make your videos easy to find by adding a description, tags, and details.

Connect with your customers where they are, through digital media.


6 Reasons to Hire a Professional Video Production Company

video production flpAnybody can make a video these days. One need look no further than Facebook, YouTube, or the evening news to see the evidence. Cat videos, crime videos, and hover-board videos are everywhere. People use the camera on their computer to make videos providing tips on everything from exercise to how to solve a Rubik’s Cube.

So, it’s understandable that, particularly when budgets are tight, you may wonder if you can just set up a video camera on a tripod and make your company’s video yourself. Here are 6 reasons that DIY is probably not the best choice when it comes to video for your brand.



  1. Time is money. When you’re trying to stretch your marketing budget, hiring professionals — such as writers, photographers, and videographers — may be a tempting item on which to cut corners. Before you do that, ask yourself: Which of my team members will be assigned to this project? What other tasks may be neglected while they take this on? How much time will be spent on the learning curve by team members who have no particular expertise in videography? What may at first seem like a cost-saving mechanism could very well end up costing more in the long run if team members are tied up on a video project while other projects are put on hold.
  2. Quality counts. Hiring people who have the expertise and experience to turn out a quality product will give you the professional results your brand needs. While it may be true that anyone can make a video, not everyone can make a quality video.
  3. Fresh eyes. Remember in college when your freshman comp professor suggested having another person read your paper before you Parchelle Hottenturned it in? One reason for that advice is that it’s hard to spot your own typos or deficiencies in your own argument. The same holds true for video. If you produce a video in-house, with only you and your team planning production, writing the script, shooting and editing the finished product, there’s a good chance you may miss a weakness, an error, or an area for improvement. A professional video company brings a fresh perspective to your project, and they have the experience to know what works and what doesn’t.
  4. The right equipment for the job. A professional videographer is going to show up for a shoot with everything she needs to get the job done. She will ensure her equipment is in good working order, and will have backup supplies on-hand.
  5. Experience is more important than knowledge. An experienced videographer not only knows what she’s doing behind the camera and in the editing room, she has the skill that can only come from time spent in the trenches. She has the eye for the perfect shot and can pick up on that “can’t miss” soundbite that others might overlook. She has an understanding of how to plan the shoot so that post-production is smooth and efficient. That experience provides an understanding of how to get the right shots at the right time.
  6. Shift on the fly. A dozen different issues can come up during a video shoot. A professional has “been there, done that.” If lighting Video productionconditions change, the person you’ve scheduled to interview is a no-show, or there’s unexpected ambient noise, she knows how to deal with that.

When you’re ready to discuss your video project, give us a call


Making a Personal Connection Using Video

Connection using videoBy now, you get it: People are more likely to recall a video message than a text message. YouTube views continue to rise, while newspaper circulation continues to drop.

The reason video is more effective than text is actually rooted in science and has to do with the way our brains work. Humans have evolved to quickly respond to a combination of image, sound, and motion. As much as 90% of the information our brains absorb is visual. We’re able to process visuals 60,000 times faster than we can process text. We are hardwired to pay attention to things that move and things we can hear.

Video connects with people on an emotional level. Visual storytelling resonates with people in a way that text never can. The emotional connection of video is what makes it such an efficient tool for communication.

Add to that the importance of “face time.” Face-to-face contact is how we establish trust, by meeting a person’s eyes. A face-to-face message has greater impact than a written message, and a video can replicate that effect and reach thousands of people at once.

One of the most effective ways to put all this to work for your brand is through video storytelling:

  • Add a twist to the proven effectiveness of the testimonial by asking customers to tell a story of their experience using your product.
  • Create a fictional video series around your brand to both inform and entertain your audience. Hire some local actors who are looking for exposure and make sure your story is compelling enough to keep your audience coming back for more. Look for ways to use a fictional story to educate viewers about your industry.Video
  • Produce videos featuring employees at various levels in your company. Have them tell stories of risks they have taken or lessons they have learned. Have your company’s founder tell the story of the company’s beginnings. Get employees to talk about activities in which they’re involved and include video of them in action as they lead a Girl Scout troop, participate in a local soccer league, or do volunteer work.
  • Shoot a documentary about a subject that will be of interest to your viewers.
  • Conduct interviews with industry leaders, company managers, and satisfied customers.
  • Make a behind-the-scenes video showing how your product is manufactured, from drawing board to store shelf, or showing a strategy session for developing a service line. Feature people on your team who are natural storytellers.
  • Take advantage of “how-to moments” by leveraging “The Geek Squad Effect.” Take your viewers through a project, start to finish, using your product or make a video showing how your product can solve a problem.
  • Get creative with a reality-TV style video relevant to your audience.


When you’re ready, give us a call. Fresh Level Productions has produced all kinds of videos for all kinds of companies. Find out what we can do for you.