Are you concerned people don’t really “get” what you do at your company or organization? In today’s increasingly complicated world, an explainer video can provide extreme clarity, simplifying your marketing and boosting your sales dramatically.
Typically no more than 2 minutes in length (some marketing experts recommend 30 to 90 seconds), using an explainer video to present information about your business, products, and services can quickly and effectively explain what you offer, save your prospects time and improve conversion rates. In essence, you’re providing valuable information by providing a short but thorough overview of your business or product.
Here’s a great explainer video from Tonx, a coffee delivery service.
Because explainer videos are usually short, they help viewers retain information better than text or advertisements. A study by The Wharton School at the University of Pennsylvania showed that the average person retains 10 percent of what they hear but 50 percent of what they see. In fact, of all the text that is out there on the web, only about a quarter of it gets read!
So, customers who watch explainer videos are more likely to retain the information and tell others about what they’ve learned, thus creating valuable word of mouth marketing. According to a recent Video Rascal survey, 85 percent of people reported that they are more likely to buy a product after viewing an explainer video.
These short video clips can be delivered on a variety of platforms:
- Company Newsletters
In the last several years, the importance of the explainer video has become more clear and the great part is that they tend to be “evergreen” — that is, they have a long shelf life. So, unless your business is tied to rapidly moving events or you’re launching new products every month, it’s something you can recycle on social media and send out to prospects in e-newsletters.
Before you set out to make your explainer video, have a clear goal in mind. Don’t waste your viewers’ time and make it about them!
If you need help visually explaining your product or service to your audience, the time is NOW! Contact us today at firstname.lastname@example.org.