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Category Archives: Video Marketing

(Video Training) To Youtube and Beyond: A Step By Step Guide to Distributing Your Videos Online

Got a new video produced for your business? GREAT! Do you know what to do next? You maybe thinking, I’ll share it on Facebook and add it to my website!

That’s wonderful, but did you know there are several other places online and offline to share your video, besides just your website and social media?

If you’re like most business owners, you’re frustrated, sometimes even confused about the next steps. Not only have you spent tons of time, energy and money in your video, you’re wasting more time and money just letting it sit on the sidelines, not seeing it’s full potential.

Maybe you’ve already started sharing your video, but you’re puzzled as to why it has such low views?

What if there was a way to know exactly what to do step by step? And what if that way ensured your video gets seen by exactly who you want?

That’s what this webinar is about! We’ll go step by step, uncovering the best techniques and strategy for maximum reach of your video.

What You’ll Learn:

  • Step by Step what to do with your new/existing video
  • Best practices for the best reach online
  • Some great tools that make this process easy

 

If you find this video helpful, you will greatly benefit from a strategy session with our team. Contact us today at info@freshlevelpro.com

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(Video Training) How to Turn Your Video Views into Customers

“If you build it, they will come.”

That sentiment may have worked for Kevin Costner’s character in Field of Dreams, but perhaps you have tried applying the same principle to converting your video viewers to customers only to come up empty handed. When customers come but don’t take the next step, what do you do–and should you even care?

According to a recent report from Cisco, video will be responsible for 82 percent of all web traffic by the end of the decade.

You stand to lose a lot of customers if your business fails to capitalize on this trend toward video. But even if your business has recognized this trend and attempted to take advantage of video’s increasing importance, you may be missing a crucial step.

Here’s the thing: Generating views for your videos isn’t enough; viewers need to become customers.

In this webinar, you’ll learn:

  • The importance of video for bringing in customers
  • What most businesses are missing
  • The top three ways you can turn your video viewers into paying customers
  • Examples of successful videos and campaigns
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8 Quick and Easy Video Marketing Ideas on a Small Budget

Need some ideas on video content to share with your clients, readers or followers?

Today, you can’t scroll through your social media feeds without coming across a video. It’s one of the hottest and most effective ways of sharing content, especially with the rise of live video apps like Facebook Live and Periscope.

How can you take advantage without breaking the bank? Here are 10 cost effective video marketing ideas you can begin to implement in your strategy.

“If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold.” ~Barry Feldman, Feldman Creative

  1. Create a “Thought of the Day” series to share your ideas and thoughts on a topic of interest to your audience.
  2. Share the expertise of your team. Utilize the subject matter experts on your staff to reveal the tricks of the trade.
  3. Share the company vision… Have the face of the company explain why the company was started, sharing a story that resonates with customers.
  4. “A Day in the Life of…” series. Make a montage of a day in the life of the CEO, an employee, a department, a project, etc.
  5. Thank your audience. Shoot short segments of team members thanking the clients/audience for being part of the company’s journey.
  6. “Why do you work here?” Series… Capture key employees sharing why they decided to work there and what they enjoy most about what they get to do.
  7. Testimonials!! Capture your favorite clients sharing about their experience working with your company and how their lives are better for it.
  8. Create a screencast video. Do a webinar or live training and record your screen. This is an easy way to share your expertise on a topic and educate your prospects/clients.

 

Closing thought: Commit to creating videos on a consistent basis. It’s essential you are engaging your audience regularly and video the most effective means to doing that. If you need help creating a video marketing strategy customized to your company, reach out to us today: www.freshlevelpro.com 215-525-4561

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7 Ideas to Strengthen Your Video Strategy in 2017

Have you ever found yourself online, down a rabbit hole search for information, looking for the answer to a problem or question? Chances are what you thought would’ve taken 15 seconds to find online, has now taken 10 minutes, because you’re now watching engaging videos about the topic and possibly become a new fan of a brand or thought leader. Has this happened to you before?

If you’re a business owner, you’ve heard many times now that video needs to be part of your marketing strategy. You even know first hand, how videos grab people’s attention on social media and that they’re a great way to engage them quickly and effectively, because it’s happened to you. The question is, how do you do you do that? How can your video strategy be effective and engaging to your audience?

In this post, I’m going to present 8 simple ideas that will strengthen your video marketing strategy and maximize your reach online.

  1. Tell stories. Everyone loves stories! You should think of your video strategy not as one video but as a series of videos. Each video is a chapter in a book, a story that plays out over time. Be really good at telling good stories. This is one of the best ways to engage your audience.
  2. Be consistent. Set up a schedule to post your videos every week or perhaps every Tuesday and Thursday so that the story unfolds evenly, leading up to a product launch, event, or announcement. Do your best to be consistent in how often you share your stories.
  3. Give away the store. Not literally, of course, but consider producing videos with tips, tricks, and tutorials as a way to connect with customers. Share information so valuable, you’d feel you should send an invoice to each viewer. At Fresh Level Productions, we call that “The Geek Squad Effect.”
  4. Create an explainer videoAnswer questions customers ask about how your product works, what it does, how it solves a problem. Some of your potential clients may not be sure about what it is exactly that you do and the problem you solve. Present the audience’s problem and how you provide the solution.
  5. Create shareable content. Everybody wants to go viral. But how do you do that? By creating content that people want to share. The key is to provide relevant content to which people can relate. Think about it. Why are cat videos so popular? Because everyone knows how cats behave and when they watch a video of a cat climbing on top of a microwave to open a cabinet and retrieve his bag of treats, we all think, “My cat would totally do that!” Then we want everyone else to see it, too.
  6. Call to action. Tell your viewers what you want them to do. If you don’t, they are likely to just move on to something else and forget about you. Including a specific call to action at the end of your video is critical. How do you get your viewers to do what you want? Easy–tell them!
  7. Post your video everywhere. It should be on your website, embedded in your blog, posted on social media, included in newsletters and everywhere your audience lives online. There’s a lot of competition for your customers’ attention. Increase the odds of your video being seen.

 

Use these ideas to strengthen your video strategy. If you’d like to brainstorm some ideas specific to your business and audience, let’s set up a strategy session; just give us a call or email info@freshlevelpro.com.

A professional and effective video is more affordable than you may think.

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How Easy it is to Get an Infinite Return on Your Marketing Investment, Month after Month

One of the biggest questions we get about video marketing campaigns from our audience is, “What return on investment (ROI) can we expect for the money we’re spending?” I completely relate to this question, because at the end of the day, what you invest in your marketing strategies, should work… plain and simple!

Now, while marketing is not an exact science, it is getting better, especially now that we’re able to compare side by side which marketing mediums are the most effective. Today, this data is so extensive, making it easier to determine how to structure your marketing for the very best bang for your buck.

According to eMarketer, a leading digital marketing research company, video marketing offers one of the best ways to maximize return on investment (ROI). “Video increases conversion rates, encourages sharing, and creates a more engaging experience for the consumer.” (PreviewNetworks)

If video is not included in your strategy, you’re leaving money on the table!

But how can you determine the ROI on video marketing? There are a number of ways that you can measure the success of online videos and these will depend on your goals. But we like to simplify the calculation by thinking in terms of breaking even.

The reason? Because one of the great things about video is that after you break even, your video continues to work hard for you to generate more sales, creating an infinite return on your investment.

Here’s how: Ask yourself, in order to break even on the investment in a video, how many customers or new sales will you need to generate? For example, if a new relationship is worth $10,000 and your video cost is $10,000, you only need one customer to break even! Additional sales you receive based on the video is an infinite return.

Long after your video has been produced and you have made back your initial investment, you can continue to use it as part of your marketing strategy. There are some videos produced 2 years ago that are still driving traffic and generating sales today!

If this makes sense to you and sounds like a good way to leverage your marketing budget, let’s talk! Feel free to contact us at 215-525-4561 or email: info@freshlevelpro.com

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She Was So Nervous to Get on Camera… Then This Happened

One of the most common experiences our clients have when they’re going to be on camera for the first time is that they get VERY nervous.

This was no different than one our clients Christine Morris of Fabulously Balanced Life, who almost cancelled the shoot all together because of the anxiety she felt around being on camera for the first time. Watch the video below of her thoughts after the shoot; she recalls how nervous she was but was able to push through and perform beautifully on camera! (You’ll also see some shots of the finished videos)

When on camera, it’s important to remember it’s about building a relationship with the viewer and making a powerful, positive and lasting impression. These are some of the tips I shared with Christine while we were on set to guide her through the process. As you can see, she did very well!

We’ve worked with a number of people and overtime have become more aware of the the common challenges, complaints and pitfalls our clients experience when preparing to speak on camera. With this in mind, we’ve partnered with Laura Sicola of Vocal Impact Productions to create a video training series where we share the tips, tricks and strategies for how to overcome those challenges.

You’ll be sure to sound confident, credible and relatable, and finish with an amazing, high-quality video that will even leave YOU surprised at how great you look and sound, and leave your audience wanting to come back for more.

Whether you’re simply filming yourself or working with a production team, this is a must have! If you’d like more information about how you can receive this training series, email us at info@freshlevelpro.com.

Have do you feel about being on camera? Nervous, excited, confident, scared? Comment below and share your thoughts.

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How I Recorded and Sent out 10 Personalized Videos in less than 7 minutes… All from my Inbox!

Technology continues to amaze me, especially this new platform I’ve been telling everyone about. It’s allowed me to easily send personalized video messages from my Gmail inbox within seconds!!

Let me give you an example of how I use it.

I went to a networking event last week and as usual, I get back to the office with 10 new business cards to add as contacts in my database. After that, I opened my inbox and instead of the typical text email, I sent each person an individual video message from me, saying how great it was to have met them and mention something that I recalled about a conversation we had at the event.

The result? A great reply and several new appointments scheduled!

The platform? BombBomb

Video

Bomb Bomb is software that allows you to easily record, embed and send a personal, one-to-one video all from your inbox, simply using the built in webcam on your computer or device. It’s a great way to express sincerity, gratitude, and appreciation and to build or strengthen relationships. And I love it!

Each video can be as personal as you’d like. You can answer questions or address comments. Of course, the more you know the person, the more personal your response can be. This addition to my business toolkit has allowed us to connect with new leads, engage responsive and non-responsive leads, convert to clients and generate more repeat business.

Of course traditional emails, phone calls, in person meetings are still an integral part of our processes in business, but with video messages in the mix, you have a powerful engagement that boosts all the other activities.

I highly recommend you give it a try through the free trial! Feel free to send your first video message to me. Email parchelle@freshlevelpro.com

Comment below with your email address if you’d like to receive a video email from me, this way you can see how the email looks with video in it. You’ll be amazed 🙂

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A Video Secret: How to Get 2 Videos from 1

If you’re like me, you love a good deal. Don’t you love 2 for 1 specials? We’ve became easy fans of Groupon for this very reason. Whenever you can get more from what you’ve got, it’s a good day!

This is why I love projects like what we were able to do with H.R. Ewell Inc, a liquid and dry bulk transport company; and they love it too! They were in need of a video to showcase their capabilities as a company and the thought came that we could repurpose the same footage from the company video to fill another need they have, which is in recruitment.

Check out the company overview here:

Now, here’s the video where we repurposed much of the footage for them to use in their staff recruitment efforts. (You may notice similar footage.)

Producing projects like these are so rewarding because it’s cost effective and makes the best use of our most valuable resource: time.

Do you have an idea for a video project that you could squeeze 1 or 2 other video projects from? Maybe you already have footage from 1 project, chances are you already have great footage for another type of video.

If you’d like my team and I to put together a custom video marketing strategy specific to your business, shoot us an email at info@freshlevelpro.com or give us a call! 215-525-4561.

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Answer These 3 Questions to Kick-Off Your First Video Campaign

Has the thought crossed your mind to try to use video for your business, but you stopped because you didn’t know quite where to start? On the other hand perhaps you’ve tried video in the past, and you’re staring at a whopping 27 views on your video (no where near what you imagined).

Before any business owner, company or organization gets started with video marketing, it’s vital you first ask 3 simple questions. The answers to these questions will provide the meat of an incredible, successful video strategy that will attract new prospects, convert clients for your business or simply help you achieve your objective.


Question #1: What results do I want to see?

Videos produced for the heck of it, generally aren’t that effective. With no clear purpose from the start, it’s going to be difficult to produce anything worthwhile or to even know if you can consider the video a success. Do you want to get more exposure to your product/service? Do you want to increase the number of sign ups to your next event? Do you want viewers to connect with your mission and donate to your cause?

For each video you produce, always begin with your “why” question so you can clearly define what success looks like for your project.

Question #2: What’s my story?

If you’re in an industry that crowded with competition, the easiest way to stand out is simple: tell your story. Why are you doing what you’re doing? What made you decide to start your company or organization? There’s emotion behind your story and that’s what your audience connects with. Produce a company overview video that not only shares your story, but be sure to integrate it into your video content. Consider Apple’s commercials and video content; their story speaks to the inner creative in me and I’m a fan for life!

Have you ever considered why we choose one brand over another? In most cases, it’s because of how we identify with the messaging and stories that are shared.


Question #3: What 3 questions do I hear often?

Do you get tired of hearing the same questions over and over again from your prospects and clients? Good! This is good because it means if you weren’t sure about what to talk about on video, now you do!

The questions that you’re asked on the regular basis are indicators of the problem your target audience is looking to solve.

If you can be in position to answer their questions through video content, you’re not only are you helping them, but you’re saving time!

Again, if you’re new to video or you’ve been around the block a couple times, ask these simple questions before you venture into your video project.

Comment below with your response to one of the 3 questions; I’d love to hear about it!

If you’d like my team and I to put together a custom video marketing strategy specific to your business, shoot us an email at info@freshlevelpro.com or give us a call! 215-525-4561.

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Video Marketing ROI vs. Cost

video marketingMost marketing managers understand that video needs to be a part of their marketing plan. But with tight budgets and demanding schedules, it’s not always easy to convince upper management of the importance of video. You can trot out the statistics: 64% of people are more likely to make a purchase after they’ve watched a video. You can argue that the competition is doing it. You can present examples of marketing videos for even the most unlikely of industries. But eventually it all comes down to the bottom line: return on investment.

One of the great things about video is it lends itself to measurement in ways that static ads and text content doesn’t. You can collect engagement data and track attention span to determine what’s working and what’s not. Not only can you learn what leads to engagement in terms of content, but you can also collect useful information about how your video is presented. Content Marketing Institute explains how they discovered that a steep drop-off in engagement within the first few seconds of a video was actually because the video was set to auto-play on their home page. When people first arrive on the website, they are likely looking for specific information and aren’t ready to watch a video. Turning off auto-play increased viewer attention span.

The takeaway here is that you need to consider all aspects of your video marketing campaign, not just the obvious or traditional metrics. The same is true for measuring video marketing ROI. It starts with determining your campaign costs. For example, if you decide to go the do-it-yourself route, your budget will need to include a buffer of at least 20% of your projected expenses. If you DIY, you are likely to run into unexpected expenses such as having to re-shoot footage or investing more in editing. (Social Media Examiner) You need to determine how much additional revenue you expect from your video campaign and consider whether investing more in your video will result in increased sales. There are lots of tools available for determining which of your sales can be tied directly to your video campaign.

Video Marketing ROI vs. CostBack to the bottom line: Is it worth it to invest in video marketing? It is if it works! If you produce an inexpensive video in-house and you get great results, that’s a good investment. On the other hand, if your inexpensive video is not engaging and doesn’t result in increased sales, it’s not a good use of resources. Video does work, and there’s plenty of ROI statistics to prove it, but as with any marketing strategy, your campaign must be carefully planned, with an understanding of who you are targeting and the specific result you’re seeking to achieve. Then you must wisely invest your resources to achieve that result.

Call us today and let’s talk about how we can help you achieve better ROI for your marketing budget.

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