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Category Archives: Blog

#1 Key to a Successful Video

Video marketing today is essential to the success of businesses today. In this video I’m sharing the #1 Key to a Successful Video. It’s a straight forward approach we take with all of our client’s video marketing campaigns.

If you’d like to discuss a video marketing strategy with you, visit us online:


Use this Easy Formula to Predict How Soon Your Video Will Return Your Investment

Video marketing is one of the greatest additions to marketing recently, giving companies and organizations the ability to reach more people and provide more value than any other method today. While this trend is hot, many are wondering, “How do you know it’s actually working?” Trust me, I know, when it comes to spending your hard earned dollars in marketing, you want to know that it’s giving you a return on your investment.

In order to know what you’re getting from your video marketing, you must first know how much it will cost you, which really depends on your needs. The main factors that determine your overall video cost are:

  • Length of Time: The more time spent on the production of a video, the more the cost will be. Also, adding more people to the team will increase the cost.
  • Type of Equipment: If you’re doing this on your own, of course the cost will be less, but you have to take into consideration the cost of the equipment you’ll need to use. When you’re hiring a professional company, equipment costs are usually calculated into budget.
  • Amount of Talent: You can go with a one-man show, but getting people who are more experienced will increase the quality of work you receive.

Production Costs

Here are 5 categories of production to give you an idea of overall cost, depending on your needs and the quality you want to present to your audience.

  1. Beginner/Amateur: In this category, you’re doing all the work and using your own equipment. Cameras can range from $200 for a smartphone with a camera to $2,500 for a professional DSLR camera and lens. Your editing will need to take place on a computer, which will cost around $500 for a very basic model. If you already own this equipment, of course these costs become negligible and your time is your main expense.
  2. Semi-Professional: In this category, someone with more experience is helping do the work for you. They could use your equipment or theirs and the level of talent can vary, as some film on a part time or full time basis and work solo. The overall costs for a 1-2 minute long video in this category would be around $1,500-$3,000.
  3. Professional: In this category, you enlist a professional team to handle all the stage of the production process, including pre-production support, ensuring a great quality video. They bring in professional-level equipment, resources and talent and the cost can range anywhere from $5,000-$20,000 for a 1-2 minute video.
  4. Premium: In the premium category, along with higher-end equipment, your video can also benefit from the use of a studio and top notch talent/actors, which is great for leveraging promotions. Services at this level cost $25,000-$50,000 for the same 1-2 minute video.
  5. Super Bowl: Reserved for large companies with big budgets, this category includes the cream of the crop in video and film production and provide big screen, cinema quality. The price range can be $100,000-$1,000,000.

Distribution Costs

When it comes to video production and video marketing budgets, most people forget to include the cost to actually promote their video. In order to get people to watch your videos and convince them to make a purchase, you have to promote it!

The best platforms for distributing your video content can vary based on your goals, but of course, there’s your website, Youtube, Facebook, Twitter, blogs, email marketing, etc. You can manage your social media distribution on your own without any additional costs. This for many people, however, becomes tedious, especially when you have other aspects of the business to manage.

Having a dedicated team in charge of distribution and advertisement is key. The cost for such a team member can be anywhere between $500-$2500/month.

In terms of advertisements, on Facebook’s platform alone, you can expect to pay anywhere between $0.01-$0.03 per view. Keep in mind, with Facebook ads, your views are to a targeted audience that YOU define!

So, what’s the total Cost?

Let’s assume you go with the Professional category for production and hire for Distribution for a 1:30 minute video, you can expect the following breakdown:

  • Professional Production: $6,000
  • Distribution Manager: $500 for 1 month
  • Facebook Ads Spend: $750 (for 25,000 targeted views)

This gives you $7,250 for the total cost (just to give a rough estimate for this example).

How Do We Know it Worked?

Here’s the fun part! Now that you have your budget determined, you can now predict the potential return from it. The best way to do this is define your break even point. This is where your sales finally start earning a profit from your investment in your video.

Here’s the formula to calculate the number of sales you need to break even:

In our example, let’s say the price for your product/service is $750 and it costs you $300 to produce it. Your break even point is then:

BP = $7250 / ($750 – $300) = 16.1

You need to sell 16 units of your product/service to get past the break even point for your video marketing investment. The question to ask yourself is, “Do I believe effective video marketing will help us gain 16 new clients?” If the answer is yes, video marketing makes sense for your business and the great news is, after you’ve gained 16 new sales, the video marketing will continue to bring in more, providing you an infinite return on your investment! Don’t you just love video marketing??

Things to Track

Once you have your break even point determined, you can start tracking your Return on Investment for your video marketing campaign. Be sure to keep an eye on a couple things:

  • Sales: Though you can’t always determine which customers made a purchase because they watched a video, you can still determine the impact by comparing your earnings you made before and after the campaign. You can also track website traffic and your video statistics.
  • Video Stats: Views, Watch Time and Engagement. In addition to the number of views, you should also keep an eye on amount of time your viewers spend watching your video. Do they only watch a couple seconds or are they watching the entire video? Are they liking, sharing or commenting? These help you understand the effectiveness of your video and provide insight into what you can perfect in your next video campaign.

Wrapping Up

Hopefully this is helpful in giving you a better idea of how you can best predict how quickly you can gain a return on your investment in video marketing.

Marketing experts say that around 90% of consumers agreed that product videos were helpful when deciding whether to make the purchase and more than 64% said that they are likely to buy when watching video. You can truly benefit from the use of video in your business!

To talk ideas about how video specifically can generate more clients for your business, contact us today! or Email:


4 Signs You Should Call a Professional

It’s true, anybody can make a video these days; look no further than Facebook, YouTube or the evening news to see the evidence! Cat videos, crime videos and hover-board videos are everywhere. People use the camera right on their phone to make videos providing tips on everything from exercise to how to solve a Rubik’s Cube.

So, it’s understandable that, particularly when budgets are tight, you may wonder if you can just set up a video camera on a tripod and make the videos for your company on your own. However, based on your goals for the video, it may be more appropriate you call on a professional team to help produce a quality video for you.

Here are 5 signs that DIY is probably not the best choice when it comes to video for your brand and that you should call on professionals to help you.

  1. You realize time is money. When you’re trying to stretch your marketing budget, hiring professionals — such as writers, photographers, and videographers — may be a tempting item on which to cut corners. Before you do that, ask yourself: Which of my team members will be assigned to this project? What other tasks may be neglected while they take this on? How much time will be spent on the learning curve by team members who have no particular expertise in videography? What may at first seem like a cost-saving mechanism, could very well end up costing more in the long run if team members are tied up on a video project while other projects are put on hold.
  2. Quality is important to you. Hiring people who have the expertise and experience to turn out a quality product will give you the professional results your brand needs. While it may be true that anyone can make a video, not everyone can make a quality video. You want to ensure the quality of the video matches the quality of your service or product you provide.
  3. You want fresh eyes on your project. Remember in college when your freshman comp professor suggested having another person read your paper before you turned it in? One reason for that advice is that it’s hard to spot your own typos or deficiencies in your own argument. The same holds true for video. If you produce a video in-house, with only you and your team planning production, writing the script, shooting and editing the finished product, there’s a good chance you may miss a weakness, an error or an area for improvement. A professional video company brings a fresh perspective to your project and they have the experience to know what works and what doesn’t.
  4. You don’t have the right equipment for the job. A professional video production team is going to show up for a shoot with everything they need to get the job done, ensuring all the equipment is in good working order and will have backup supplies on-hand. On average, the right set of equipment for quality video will cost over $20,000, not to mention the time it will take to learn how to use all of it!


These are a few signs that you may be the perfect candidate to work with a video production company. I’m not suggesting that setting up your phone or your own camera on a tripod and producing video is a bad idea; whether you go professional or DIY, it depends solely on the type of video, what your goals are and how you want to be perceived by your viewers.

If you’re concerned about budget, remember, video provides a higher return on investment than most other marketing mediums. Ask yourself, in order to break even on the investment in a video, how many customers or new sales will you need to generate? For example, if a new relationship is worth $10,000 and your video cost is $10,000, you only need one customer to break even! Additional sales you receive based on the video is an infinite return for your company!

Long after your video has been produced and you have made back your initial investment, you can continue to use it as part of your marketing strategy.

Contact us today; we’d love to provide you with some ideas for your next project! Call 215-525-4561 or Email:


5 Simple Ways to Get More Clients

It’s a challenge faced by many businesses: Getting more clients. Your company is really good at what it does and you know there’s a market for your product or service. The question is, how do you reach potential customers and convert them into clients?

Here are 5 Simple Ways that have worked for us:

Identify your potential customers. What defines the consumers or businesses that you believe will buy from you? One way to do this is to reach out to some of those people to find out what their needs are in terms of the product or service you offer, and what kind of budget they have for those products. Always focus on what customers want to buy, not just on what services you’re offering.

Develop a content strategy. By now you know that your business needs an online presence and the heart and soul of it is content. Content is king. And that’s true. But it can’t be just any content. You need a strategy for how you’ll use content to achieve your objectives and meet the needs of your customers. To do this, you don’t need to reinvent the wheel. There are lots of resources available to help you develop your strategy. For example, check out Hubspot’s 2017 Content Marketing Planning Template designed to help you draft a winning content strategy.

Combine passive and active marketing efforts. Passive activities include things like Facebook posts, newsletters, blog posts and answering emails. They are things you do to stay connected with your existing customers and reach out to prospective customers. Active marketing refers to promotions, contacting clients (by phone, email, or in person), making presentations, submitting proposals and special deals, like coupons. In today’s business environment, you need to be doing both. This combination of activity ensures you’re always top of mind.

Network, the smart way. Networking these days is more than attending conferences and business meetings, although those are still important. To connect with a wider audience of both people in your line of work as well as potential customers, you must leverage social media. One way to do this is to join Facebook and LinkedIn groups and “be social, don’t be selling.” (That’s why it’s called social media) A surprisingly effective way to get noticed is by participating in “link parties” where a call goes out from a social media group inviting business owners to post links to their website, Facebook page, or a blog post. With 1.5 billion active monthly Facebook users, there are countless opportunities for exposure on that platform alone.

Find other businesses to partner with. If you’re a graphic designer, chances are you’re looking to bring in the same clients as a freelance copywriter, public relations professional, or software developer. Reach out to other businesses who target the same types of clients, and team up with them to maximize your marketing results. It can be the ultimate win-win strategy!

What other ways have you found is effective in getting more clients for your business? Comment and share below!



Year in Review: Our Top 10 Highlights from 2016

We have much to be thankful for as we look back on 2016! I’m reminded of the wonderful companies and people we’re blessed to call clients, colleagues and friends.

To commemorate all the wonderful moments of 2016, I’ve compiled our Top 10 Best Moments and Milestones. Check them out and comment below what you’re most thankful for in your business from this past year!

I look forward to seeing you in 2017! Happy Holidays and Happy New Year!

We have much to be thankful for as we look back on 2016! I’m reminded of the wonderful companies and people we’re blessed to call clients, colleagues and friends.

To commemorate all the wonderful moments of 2016, I’ve compiled our Top 10 Best Moments and Milestones. Check them out and comment below what you’re most thankful for in your business from this past year!

I look forward to seeing you in 2017! Happy Holidays and Happy New Year!

Our Top 10 Highlights from 2016

1. Worked with a Woman-Owned Trucking Company (Mustang Expediting, Inc.)

2. Volunteered as an Instructor with the Young Entrepreneurs Academy of Philadelphia


3. Won 1st Place at the StartUp Story Slam, telling a story about one of our favorite videos.

4. Booked our First International client (a fertilizer development company based in the United Kingdom)


5. Delivered a Presentation to Over 200 people for Plymouth Rock Insurance Group in New Jersey


6. Launched a Podcast Called the Marketing Boss Podcast



7. Filmed 18 video blogs in 1 day (a record!) with All About Leverage


8. Produced a Sales Video for the Kimmel Center for the Performing Arts


9. Volunteered with the West Catholic Girls Basketball Program (RIP Akyra Murray)


10. Produced Part 2 of the Vanguard Landing story


How NSC Technologies Told Their Story and Gained Exposure

When NSC Technologies wanted to improve their marketing exposure, they chose video as the way to tell their story. But producing the video on their own proved to be a bit of a challenge.

NSC is a small and busy company, and they understood the importance of completing their video.  So, they turned to Fresh Level Productions to help them organize, prioritize, and schedule their shoot. “We were grateful that FLP stayed on top of us to get the video done,” says Natasha Parker, NSC Executive Coordinator.

They have deployed the completed video on their website, LinkedIn, and Facebook, and while they say it is too early for solid metrics, they have received a lot of positive feedback.

Parker says they feel they accomplished their goal of creating a video that really captured the “company story and a feel for the company culture,” adding that their experience working with FLP was a positive one.  “[They] are so professional and our whole staff had such a positive experience with [them].”

NSC is planning future videos to target more industry sectors as they continue to grow.


Developing an Effective Video Marketing Strategy

q“A picture is worth a thousand words.” Everyone has heard the expression. According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words.

Reason enough to consider whether it’s time to develop a video marketing strategy for your business.

According to Chris Anderson, the founder of TED, the most important element in the success of TED Talks is the production value of their videos. “We invest heavily in production value,” he says, which includes good lighting, great audio mixing, camera angles, and graphics.

Derek Newton, writing for Entrepreneur Media, suggests hiring a professional video crew. While acknowledging that hiring professionals costs money, he also notes that it can be a good use of resources, because it allows the business owner to “focus on big-picture marketing instead of small screen production issues.”

Production value may be the most important element for a marketing video, but it’s hardly the only element to consider. A successful video marketing strategy must include other essential components, as well:

Know your audience. Be very clear about who the target audience is. Newton suggests that businesses consider whether they are targeting existing customers, trying to generate leads, or want to expand brand awareness.

startup-594090_640Tell a great story. This is an essential element of any effective content marketing strategy. People don’t want to be lectured, and a talking head explaining why your company is great does not make for compelling content. But they will listen to a customer who had a great experience, and if you can throw in a little humor or action, so much the better, as long as it advances your story.

“Begin with the end in mind.” The late Stephen Covey suggested that it is essential to know where you’re going before you start your journey. In the case of a video, consider its destination before you ever begin sketching out an idea. How you will get visibility for your video is as important as the video itself. YouTube is a no-brainer, but it’s important to complete the title and description boxes and choose an interesting thumbnail to attract viewers. Also consider posting on Facebook and other social media, as well as including your video in an email newsletter.

Call to action! Think about what you want your viewers to do after they’ve watched your video. Rosalind Henshell, in an article for, suggests 10 types of CTAs. Ask your viewers to:

  1. Like and share your video
  2. Subscribe to your channel
  3. Leave a comment
  4. Click a link that takes them to a landing page
  5. Call to book an appointment
  6. Download a coupon
  7. Subscribe to your email list
  8. Visit your website
  9. Download a free gift
  10. Watch the next video in the series

Finally, track your results. Henshell also points out that it’s essential to know what works and what doesn’t. Some of the information you need to know includes:

  • How many people are watching your videos?
  • Who is watching?
  • How long do they watch?
  • What action do they take afterward?

If you’ve got lots of hits but no one is following through, you may need to improve your call to action by making it more persuasive. If they’re clicking on the video but not watching it to the end, you need to understand why they’re losing interest.

Video is a valuable part of a content marketing strategy. It’s an excellent way to create awareness and build your brand if you use your time and resources wisely to create a quality video that will show off your business and help it grow.


Remembering Virginia Tech: Learning Strength Through the Lens of Pain

“The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.” – Tony Robbins

Eight years ago, the world shifted just a little and for those of us on the campus of Virginia Tech, we learned just how quickly life can change. I attended Virginia Tech from 2002 through 2007; completed my undergraduate studies in Math, and went on to complete my graduate studies for a Masters in Curriculum and Instruction.

Screen-Shot-2015-04-16-at-9.14.21-AMThe date was Monday, April 16th, 2007. I can remember it like it was yesterday, all the feelings that flooded and how it made being a Hokie a member of a large family. Our Virginia Tech family bonded over grief for our fellow classmates; 32 people died and 17 others were wounded in two separate attacks, approximately two hours apart in the deadliest shooting incident by a single gunman in U.S. history. Still, we are not defined by our grief.

“We are Virginia Tech!”

During that time, I was completing my student teaching at nearby Christiansburg Middle School and the day started rather rushed. I say that because I accidentally left my cell phone in my apartment. It was the start of another busy week, and I needed to get to the school early to make sure everything was prepared for the students. That morning I was in the library with my class, when the news of the campus shootings flashed across the television. At first it mentioned a shooting but then seemed like minutes later the number of people that were shot jumped up to the 20s then the 30s. Everything stopped and school was dismissed early.

I remember getting back to my apartment as quickly as I could to check if my roommates or friends were involved and if they were okay. Meanwhile, family and friends who tried to contact me on my cell phone had a brief moment of panic. Once we all had the sigh of relief that we were okay, sorrow kicked in. My roommates and I sat around the TV in our living room in total disbelief that all this could happen in little old Blacksburg. I remember after that joining different faith groups on the drill field to pray and mourn the students who were murdered. Gosh, I’ll never forget that day.

The campus was full of reporters and news trucks for a couple weeks. Virginia Tech, which was once lively and energetic, was like a dismal ghost town. When you walked outside or around campus you could literally feel the weight of sorrow in the air; it was crazy. Just weeks later, I put on my cap and gown and recognized that my graduation day would be different than other institutions. At my graduation, the families of those who were murdered received their degree on behalf of their loved one. I don’t think there was a dry eye in the colosseum. I never forgot the pain that was caused on this day, but I learned that pain can strengthen you.

Four years after the shooting, I walked away from teaching high school students and launched my own video production company, Fresh Level Productions, and through my lens, I get to see people live life, take risks, and appreciate the opportunity we are blessed with everyday to live out our purpose. Everyday is truly a gift!


Video is Powerful PR



Video Is Powerful PR!  

Due to the cost of paid advertising and promotion getting higher every year, having a public relations (PR) strategy is a must for most businesses.  PR doesn’t end with a press release or a grand opening event.   The secret to great PR is having solid marketing content that can be used on a consistent basis, like promotional videos, testimonials, and even mini clips of awards or accomplishments.  Let’s face it, PR marketing is an ongoing effort and video marketing works for your company 24/7.

Using web video as a communication tool can extend the reach of business news or promotions. Most business owners already know that video can help improve search engine results for a company, but web video also adds a dynamic element to PR activities by creating a more personal company image, reaching a wider audience, and encouraging customer interaction.

There are many types of video that can be used as part of a PR campaign:

  1. Testimonials from customers or vendors
  2. Previews or highlights from trade or industry events
  3. Interviews of company executives
  4. Announcements of new products, services, or even new partnerships
  5. Promotions of products or services
  6. Mini clips that highlight key messages, projects, awards, or accomplishments
  7. Product or service demonstrations

By utilizing web video you have the opportunity to:

  1. Receive reviews and feedback from clients
  2. Engage in direct communication through comments
  3. Educate your clients
  4. Link people to your website, online catalog, product pages, and social media pages
  5. Offer exclusive info and tips such as sales, incentives, and discounts
  6. Build consumer loyalty

Another great thing about web videos is that they can be accessed by media representatives, customers, prospects, investors and potential business partners.The reach of video is further extended through social media sharing in places such as Twitter or Facebook. The viral marketing effect of sharing videos can be a huge help to public relations efforts.

Is it time for you to add video to your marketing toolkit?


10 Benefits Of Web Video


Video-60percent-v2The days of big expense accounts and unlimited media marketing budgets are gone, but that doesn’t mean your company has to sacrifice media goals.  Television is getting a run for their money these days as more people turn to the web for information and entertainment. Be ready for them when they navigate to your website and stay ahead of your competition.

Top 10 ways that video marketing on your website benefits your business:

  1. Video drives more traffic to your site. More traffic at your site makes you look better to search engines, helping your overall ranking. This in turn drives even more traffic to your site. It’s a snowball effect.
  1. Video increases the time people spend on your site. Naturally, the longer people are on your site, the better the odds are that they will become your next customer.
  1. Video provides 24/7 sales. Having a virtual sales team frees up valuable time, people, and resources for your company.
  1. Video attracts new business. Getting new customers is more expensive and difficult than maintaining current ones, but video lowers both costs and risks.
  1. Video sets you apart from your competition. Internet users not only prefer video, they are beginning to expect it. Seeing a visual interpretation of your product, service, or brand helps customers choose you over a competitor.
  1. Video gives your company a ‘forward thinking’ image. Companies that look progressive and professional earn trust from their customers. A company that stays on top of technology proves that it can effectively problem solve and fulfill customers needs.
  1. Video gives your website visitors a better online experience. Since everyone likes to be entertained and ‘wowed’ a little bit, customer loyalty grows and sales increase.
  1. Video encourages viral marketing. Viral marketing is essentially word of mouth advertising. People share your videos with others, increasing your exposure. The more people your company is in front of, the more growth your business enjoys.
  1. Video prepares you to capitalize on new media technologies. Having video assets in place makes it easier to transition to new media. Not long ago new technologies were social networking and smart phones. Whatever new ways develop next to reach your market, video will help you prepare to integrate them.
  1. Video makes your marketing dollar go further. Properly planned, video can be distributed to multiple venues and reused or retooled to fit new applications, boosting your ROI.

A company website is a marketing tool and by complimenting it with video, your online marketing becomes stronger and more effective. Isn’t it time you reaped the benefits of online video?