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About: FLPadmin757

Recent Posts by FLPadmin757

(Video Training) To Youtube and Beyond: A Step By Step Guide to Distributing Your Videos Online

Got a new video produced for your business? GREAT! Do you know what to do next? You maybe thinking, I’ll share it on Facebook and add it to my website!

That’s wonderful, but did you know there are several other places online and offline to share your video, besides just your website and social media?

If you’re like most business owners, you’re frustrated, sometimes even confused about the next steps. Not only have you spent tons of time, energy and money in your video, you’re wasting more time and money just letting it sit on the sidelines, not seeing it’s full potential.

Maybe you’ve already started sharing your video, but you’re puzzled as to why it has such low views?

What if there was a way to know exactly what to do step by step? And what if that way ensured your video gets seen by exactly who you want?

That’s what this webinar is about! We’ll go step by step, uncovering the best techniques and strategy for maximum reach of your video.

What You’ll Learn:

  • Step by Step what to do with your new/existing video
  • Best practices for the best reach online
  • Some great tools that make this process easy

 

If you find this video helpful, you will greatly benefit from a strategy session with our team. Contact us today at info@freshlevelpro.com

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#1 Key to a Successful Video

Video marketing today is essential to the success of businesses today. In this video I’m sharing the #1 Key to a Successful Video. It’s a straight forward approach we take with all of our client’s video marketing campaigns.

If you’d like to discuss a video marketing strategy with you, visit us online: www.freshlevelpro.com

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(Video Training) How to Turn Your Video Views into Customers

“If you build it, they will come.”

That sentiment may have worked for Kevin Costner’s character in Field of Dreams, but perhaps you have tried applying the same principle to converting your video viewers to customers only to come up empty handed. When customers come but don’t take the next step, what do you do–and should you even care?

According to a recent report from Cisco, video will be responsible for 82 percent of all web traffic by the end of the decade.

You stand to lose a lot of customers if your business fails to capitalize on this trend toward video. But even if your business has recognized this trend and attempted to take advantage of video’s increasing importance, you may be missing a crucial step.

Here’s the thing: Generating views for your videos isn’t enough; viewers need to become customers.

In this webinar, you’ll learn:

  • The importance of video for bringing in customers
  • What most businesses are missing
  • The top three ways you can turn your video viewers into paying customers
  • Examples of successful videos and campaigns
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8 Quick and Easy Video Marketing Ideas on a Small Budget

Need some ideas on video content to share with your clients, readers or followers?

Today, you can’t scroll through your social media feeds without coming across a video. It’s one of the hottest and most effective ways of sharing content, especially with the rise of live video apps like Facebook Live and Periscope.

How can you take advantage without breaking the bank? Here are 10 cost effective video marketing ideas you can begin to implement in your strategy.

“If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold.” ~Barry Feldman, Feldman Creative

  1. Create a “Thought of the Day” series to share your ideas and thoughts on a topic of interest to your audience.
  2. Share the expertise of your team. Utilize the subject matter experts on your staff to reveal the tricks of the trade.
  3. Share the company vision… Have the face of the company explain why the company was started, sharing a story that resonates with customers.
  4. “A Day in the Life of…” series. Make a montage of a day in the life of the CEO, an employee, a department, a project, etc.
  5. Thank your audience. Shoot short segments of team members thanking the clients/audience for being part of the company’s journey.
  6. “Why do you work here?” Series… Capture key employees sharing why they decided to work there and what they enjoy most about what they get to do.
  7. Testimonials!! Capture your favorite clients sharing about their experience working with your company and how their lives are better for it.
  8. Create a screencast video. Do a webinar or live training and record your screen. This is an easy way to share your expertise on a topic and educate your prospects/clients.

 

Closing thought: Commit to creating videos on a consistent basis. It’s essential you are engaging your audience regularly and video the most effective means to doing that. If you need help creating a video marketing strategy customized to your company, reach out to us today: www.freshlevelpro.com 215-525-4561

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Use this Easy Formula to Predict How Soon Your Video Will Return Your Investment

Video marketing is one of the greatest additions to marketing recently, giving companies and organizations the ability to reach more people and provide more value than any other method today. While this trend is hot, many are wondering, “How do you know it’s actually working?” Trust me, I know, when it comes to spending your hard earned dollars in marketing, you want to know that it’s giving you a return on your investment.

In order to know what you’re getting from your video marketing, you must first know how much it will cost you, which really depends on your needs. The main factors that determine your overall video cost are:

  • Length of Time: The more time spent on the production of a video, the more the cost will be. Also, adding more people to the team will increase the cost.
  • Type of Equipment: If you’re doing this on your own, of course the cost will be less, but you have to take into consideration the cost of the equipment you’ll need to use. When you’re hiring a professional company, equipment costs are usually calculated into budget.
  • Amount of Talent: You can go with a one-man show, but getting people who are more experienced will increase the quality of work you receive.

Production Costs

Here are 5 categories of production to give you an idea of overall cost, depending on your needs and the quality you want to present to your audience.

  1. Beginner/Amateur: In this category, you’re doing all the work and using your own equipment. Cameras can range from $200 for a smartphone with a camera to $2,500 for a professional DSLR camera and lens. Your editing will need to take place on a computer, which will cost around $500 for a very basic model. If you already own this equipment, of course these costs become negligible and your time is your main expense.
  2. Semi-Professional: In this category, someone with more experience is helping do the work for you. They could use your equipment or theirs and the level of talent can vary, as some film on a part time or full time basis and work solo. The overall costs for a 1-2 minute long video in this category would be around $1,500-$3,000.
  3. Professional: In this category, you enlist a professional team to handle all the stage of the production process, including pre-production support, ensuring a great quality video. They bring in professional-level equipment, resources and talent and the cost can range anywhere from $5,000-$20,000 for a 1-2 minute video.
  4. Premium: In the premium category, along with higher-end equipment, your video can also benefit from the use of a studio and top notch talent/actors, which is great for leveraging promotions. Services at this level cost $25,000-$50,000 for the same 1-2 minute video.
  5. Super Bowl: Reserved for large companies with big budgets, this category includes the cream of the crop in video and film production and provide big screen, cinema quality. The price range can be $100,000-$1,000,000.

Distribution Costs

When it comes to video production and video marketing budgets, most people forget to include the cost to actually promote their video. In order to get people to watch your videos and convince them to make a purchase, you have to promote it!

The best platforms for distributing your video content can vary based on your goals, but of course, there’s your website, Youtube, Facebook, Twitter, blogs, email marketing, etc. You can manage your social media distribution on your own without any additional costs. This for many people, however, becomes tedious, especially when you have other aspects of the business to manage.

Having a dedicated team in charge of distribution and advertisement is key. The cost for such a team member can be anywhere between $500-$2500/month.

In terms of advertisements, on Facebook’s platform alone, you can expect to pay anywhere between $0.01-$0.03 per view. Keep in mind, with Facebook ads, your views are to a targeted audience that YOU define!

So, what’s the total Cost?

Let’s assume you go with the Professional category for production and hire for Distribution for a 1:30 minute video, you can expect the following breakdown:

  • Professional Production: $6,000
  • Distribution Manager: $500 for 1 month
  • Facebook Ads Spend: $750 (for 25,000 targeted views)

This gives you $7,250 for the total cost (just to give a rough estimate for this example).

How Do We Know it Worked?

Here’s the fun part! Now that you have your budget determined, you can now predict the potential return from it. The best way to do this is define your break even point. This is where your sales finally start earning a profit from your investment in your video.

Here’s the formula to calculate the number of sales you need to break even:

In our example, let’s say the price for your product/service is $750 and it costs you $300 to produce it. Your break even point is then:

BP = $7250 / ($750 – $300) = 16.1

You need to sell 16 units of your product/service to get past the break even point for your video marketing investment. The question to ask yourself is, “Do I believe effective video marketing will help us gain 16 new clients?” If the answer is yes, video marketing makes sense for your business and the great news is, after you’ve gained 16 new sales, the video marketing will continue to bring in more, providing you an infinite return on your investment! Don’t you just love video marketing??

Things to Track

Once you have your break even point determined, you can start tracking your Return on Investment for your video marketing campaign. Be sure to keep an eye on a couple things:

  • Sales: Though you can’t always determine which customers made a purchase because they watched a video, you can still determine the impact by comparing your earnings you made before and after the campaign. You can also track website traffic and your video statistics.
  • Video Stats: Views, Watch Time and Engagement. In addition to the number of views, you should also keep an eye on amount of time your viewers spend watching your video. Do they only watch a couple seconds or are they watching the entire video? Are they liking, sharing or commenting? These help you understand the effectiveness of your video and provide insight into what you can perfect in your next video campaign.

Wrapping Up

Hopefully this is helpful in giving you a better idea of how you can best predict how quickly you can gain a return on your investment in video marketing.

Marketing experts say that around 90% of consumers agreed that product videos were helpful when deciding whether to make the purchase and more than 64% said that they are likely to buy when watching video. You can truly benefit from the use of video in your business!

To talk ideas about how video specifically can generate more clients for your business, contact us today! www.freshlevelpro.com or Email: info@freshlevelpro.com

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7 Ideas to Strengthen Your Video Strategy in 2017

Have you ever found yourself online, down a rabbit hole search for information, looking for the answer to a problem or question? Chances are what you thought would’ve taken 15 seconds to find online, has now taken 10 minutes, because you’re now watching engaging videos about the topic and possibly become a new fan of a brand or thought leader. Has this happened to you before?

If you’re a business owner, you’ve heard many times now that video needs to be part of your marketing strategy. You even know first hand, how videos grab people’s attention on social media and that they’re a great way to engage them quickly and effectively, because it’s happened to you. The question is, how do you do you do that? How can your video strategy be effective and engaging to your audience?

In this post, I’m going to present 8 simple ideas that will strengthen your video marketing strategy and maximize your reach online.

  1. Tell stories. Everyone loves stories! You should think of your video strategy not as one video but as a series of videos. Each video is a chapter in a book, a story that plays out over time. Be really good at telling good stories. This is one of the best ways to engage your audience.
  2. Be consistent. Set up a schedule to post your videos every week or perhaps every Tuesday and Thursday so that the story unfolds evenly, leading up to a product launch, event, or announcement. Do your best to be consistent in how often you share your stories.
  3. Give away the store. Not literally, of course, but consider producing videos with tips, tricks, and tutorials as a way to connect with customers. Share information so valuable, you’d feel you should send an invoice to each viewer. At Fresh Level Productions, we call that “The Geek Squad Effect.”
  4. Create an explainer videoAnswer questions customers ask about how your product works, what it does, how it solves a problem. Some of your potential clients may not be sure about what it is exactly that you do and the problem you solve. Present the audience’s problem and how you provide the solution.
  5. Create shareable content. Everybody wants to go viral. But how do you do that? By creating content that people want to share. The key is to provide relevant content to which people can relate. Think about it. Why are cat videos so popular? Because everyone knows how cats behave and when they watch a video of a cat climbing on top of a microwave to open a cabinet and retrieve his bag of treats, we all think, “My cat would totally do that!” Then we want everyone else to see it, too.
  6. Call to action. Tell your viewers what you want them to do. If you don’t, they are likely to just move on to something else and forget about you. Including a specific call to action at the end of your video is critical. How do you get your viewers to do what you want? Easy–tell them!
  7. Post your video everywhere. It should be on your website, embedded in your blog, posted on social media, included in newsletters and everywhere your audience lives online. There’s a lot of competition for your customers’ attention. Increase the odds of your video being seen.

 

Use these ideas to strengthen your video strategy. If you’d like to brainstorm some ideas specific to your business and audience, let’s set up a strategy session; just give us a call or email info@freshlevelpro.com.

A professional and effective video is more affordable than you may think.

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How Easy it is to Get an Infinite Return on Your Marketing Investment, Month after Month

One of the biggest questions we get about video marketing campaigns from our audience is, “What return on investment (ROI) can we expect for the money we’re spending?” I completely relate to this question, because at the end of the day, what you invest in your marketing strategies, should work… plain and simple!

Now, while marketing is not an exact science, it is getting better, especially now that we’re able to compare side by side which marketing mediums are the most effective. Today, this data is so extensive, making it easier to determine how to structure your marketing for the very best bang for your buck.

According to eMarketer, a leading digital marketing research company, video marketing offers one of the best ways to maximize return on investment (ROI). “Video increases conversion rates, encourages sharing, and creates a more engaging experience for the consumer.” (PreviewNetworks)

If video is not included in your strategy, you’re leaving money on the table!

But how can you determine the ROI on video marketing? There are a number of ways that you can measure the success of online videos and these will depend on your goals. But we like to simplify the calculation by thinking in terms of breaking even.

The reason? Because one of the great things about video is that after you break even, your video continues to work hard for you to generate more sales, creating an infinite return on your investment.

Here’s how: Ask yourself, in order to break even on the investment in a video, how many customers or new sales will you need to generate? For example, if a new relationship is worth $10,000 and your video cost is $10,000, you only need one customer to break even! Additional sales you receive based on the video is an infinite return.

Long after your video has been produced and you have made back your initial investment, you can continue to use it as part of your marketing strategy. There are some videos produced 2 years ago that are still driving traffic and generating sales today!

If this makes sense to you and sounds like a good way to leverage your marketing budget, let’s talk! Feel free to contact us at 215-525-4561 or email: info@freshlevelpro.com

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4 Signs You Should Call a Professional

It’s true, anybody can make a video these days; look no further than Facebook, YouTube or the evening news to see the evidence! Cat videos, crime videos and hover-board videos are everywhere. People use the camera right on their phone to make videos providing tips on everything from exercise to how to solve a Rubik’s Cube.

So, it’s understandable that, particularly when budgets are tight, you may wonder if you can just set up a video camera on a tripod and make the videos for your company on your own. However, based on your goals for the video, it may be more appropriate you call on a professional team to help produce a quality video for you.

Here are 5 signs that DIY is probably not the best choice when it comes to video for your brand and that you should call on professionals to help you.

  1. You realize time is money. When you’re trying to stretch your marketing budget, hiring professionals — such as writers, photographers, and videographers — may be a tempting item on which to cut corners. Before you do that, ask yourself: Which of my team members will be assigned to this project? What other tasks may be neglected while they take this on? How much time will be spent on the learning curve by team members who have no particular expertise in videography? What may at first seem like a cost-saving mechanism, could very well end up costing more in the long run if team members are tied up on a video project while other projects are put on hold.
  2. Quality is important to you. Hiring people who have the expertise and experience to turn out a quality product will give you the professional results your brand needs. While it may be true that anyone can make a video, not everyone can make a quality video. You want to ensure the quality of the video matches the quality of your service or product you provide.
  3. You want fresh eyes on your project. Remember in college when your freshman comp professor suggested having another person read your paper before you turned it in? One reason for that advice is that it’s hard to spot your own typos or deficiencies in your own argument. The same holds true for video. If you produce a video in-house, with only you and your team planning production, writing the script, shooting and editing the finished product, there’s a good chance you may miss a weakness, an error or an area for improvement. A professional video company brings a fresh perspective to your project and they have the experience to know what works and what doesn’t.
  4. You don’t have the right equipment for the job. A professional video production team is going to show up for a shoot with everything they need to get the job done, ensuring all the equipment is in good working order and will have backup supplies on-hand. On average, the right set of equipment for quality video will cost over $20,000, not to mention the time it will take to learn how to use all of it!

 

These are a few signs that you may be the perfect candidate to work with a video production company. I’m not suggesting that setting up your phone or your own camera on a tripod and producing video is a bad idea; whether you go professional or DIY, it depends solely on the type of video, what your goals are and how you want to be perceived by your viewers.

If you’re concerned about budget, remember, video provides a higher return on investment than most other marketing mediums. Ask yourself, in order to break even on the investment in a video, how many customers or new sales will you need to generate? For example, if a new relationship is worth $10,000 and your video cost is $10,000, you only need one customer to break even! Additional sales you receive based on the video is an infinite return for your company!

Long after your video has been produced and you have made back your initial investment, you can continue to use it as part of your marketing strategy.

Contact us today; we’d love to provide you with some ideas for your next project! Call 215-525-4561 or Email: info@freshlevelpro.com

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Explain Yourself!

Are you concerned people don’t really “get” what you do at your company or organization? In today’s increasingly complicated world, an explainer video can provide extreme clarity, simplifying your marketing and boosting your sales dramatically.

Typically no more than 2 minutes in length (some marketing experts recommend 30 to 90 seconds), using an explainer video to present information about your business, products, and services can quickly and effectively explain what you offer, save your prospects time and improve conversion rates. In essence, you’re providing valuable information by providing a short but thorough overview of your business or product.

Here’s a great explainer video from Tonx, a coffee delivery service.

Because explainer videos are usually short, they help viewers retain information better than text or advertisements. A study by The Wharton School at the University of Pennsylvania showed that the average person retains 10 percent of what they hear but 50 percent of what they see. In fact, of all the text that is out there on the web, only about a quarter of it gets read!

So, customers who watch explainer videos are more likely to retain the information and tell others about what they’ve learned, thus creating valuable word of mouth marketing. According to a recent Video Rascal survey, 85 percent of people reported that they are more likely to buy a product after viewing an explainer video.

These short video clips can be delivered on a variety of platforms:

  • Websites
  • Blogs
  • YouTube
  • Facebook
  • Twitter
  • Email
  • Company Newsletters

 

In the last several years, the importance of the explainer video has become more clear and the great part is that they tend to be “evergreen” — that is, they have a long shelf life. So, unless your business is tied to rapidly moving events or you’re launching new products every month, it’s something you can recycle on social media and send out to prospects in e-newsletters.

Before you set out to make your explainer video, have a clear goal in mind. Don’t waste your viewers’ time and make it about them!

If you need help visually explaining your product or service to your audience, the time is NOW! Contact us today at info@freshlevelpro.com.

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5 Simple Ways to Get More Clients

It’s a challenge faced by many businesses: Getting more clients. Your company is really good at what it does and you know there’s a market for your product or service. The question is, how do you reach potential customers and convert them into clients?

Here are 5 Simple Ways that have worked for us:

Identify your potential customers. What defines the consumers or businesses that you believe will buy from you? One way to do this is to reach out to some of those people to find out what their needs are in terms of the product or service you offer, and what kind of budget they have for those products. Always focus on what customers want to buy, not just on what services you’re offering.

Develop a content strategy. By now you know that your business needs an online presence and the heart and soul of it is content. Content is king. And that’s true. But it can’t be just any content. You need a strategy for how you’ll use content to achieve your objectives and meet the needs of your customers. To do this, you don’t need to reinvent the wheel. There are lots of resources available to help you develop your strategy. For example, check out Hubspot’s 2017 Content Marketing Planning Template designed to help you draft a winning content strategy.

Combine passive and active marketing efforts. Passive activities include things like Facebook posts, newsletters, blog posts and answering emails. They are things you do to stay connected with your existing customers and reach out to prospective customers. Active marketing refers to promotions, contacting clients (by phone, email, or in person), making presentations, submitting proposals and special deals, like coupons. In today’s business environment, you need to be doing both. This combination of activity ensures you’re always top of mind.

Network, the smart way. Networking these days is more than attending conferences and business meetings, although those are still important. To connect with a wider audience of both people in your line of work as well as potential customers, you must leverage social media. One way to do this is to join Facebook and LinkedIn groups and “be social, don’t be selling.” (That’s why it’s called social media) A surprisingly effective way to get noticed is by participating in “link parties” where a call goes out from a social media group inviting business owners to post links to their website, Facebook page, or a blog post. With 1.5 billion active monthly Facebook users, there are countless opportunities for exposure on that platform alone.

Find other businesses to partner with. If you’re a graphic designer, chances are you’re looking to bring in the same clients as a freelance copywriter, public relations professional, or software developer. Reach out to other businesses who target the same types of clients, and team up with them to maximize your marketing results. It can be the ultimate win-win strategy!

What other ways have you found is effective in getting more clients for your business? Comment and share below!

 

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