It’s a challenge faced by many businesses: Getting more clients. Your company is really good at what it does and you know there’s a market for your product or service. The question is, how do you reach potential customers and convert them into clients?
Here are 5 Simple Ways that have worked for us:
Identify your potential customers. What defines the consumers or businesses that you believe will buy from you? One way to do this is to reach out to some of those people to find out what their needs are in terms of the product or service you offer, and what kind of budget they have for those products. Always focus on what customers want to buy, not just on what services you’re offering.
Develop a content strategy. By now you know that your business needs an online presence and the heart and soul of it is content. Content is king. And that’s true. But it can’t be just any content. You need a strategy for how you’ll use content to achieve your objectives and meet the needs of your customers. To do this, you don’t need to reinvent the wheel. There are lots of resources available to help you develop your strategy. For example, check out Hubspot’s 2017 Content Marketing Planning Template designed to help you draft a winning content strategy.
Combine passive and active marketing efforts. Passive activities include things like Facebook posts, newsletters, blog posts and answering emails. They are things you do to stay connected with your existing customers and reach out to prospective customers. Active marketing refers to promotions, contacting clients (by phone, email, or in person), making presentations, submitting proposals and special deals, like coupons. In today’s business environment, you need to be doing both. This combination of activity ensures you’re always top of mind.
Network, the smart way. Networking these days is more than attending conferences and business meetings, although those are still important. To connect with a wider audience of both people in your line of work as well as potential customers, you must leverage social media. One way to do this is to join Facebook and LinkedIn groups and “be social, don’t be selling.” (That’s why it’s called social media) A surprisingly effective way to get noticed is by participating in “link parties” where a call goes out from a social media group inviting business owners to post links to their website, Facebook page, or a blog post. With 1.5 billion active monthly Facebook users, there are countless opportunities for exposure on that platform alone.
Find other businesses to partner with. If you’re a graphic designer, chances are you’re looking to bring in the same clients as a freelance copywriter, public relations professional, or software developer. Reach out to other businesses who target the same types of clients, and team up with them to maximize your marketing results. It can be the ultimate win-win strategy!
What other ways have you found is effective in getting more clients for your business? Comment and share below!